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  • Citrus Jogging Pants - carmico

    Citrus City

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  • Flashback

    Summer vibes for at least a few more months

our first ever collaboration is coming soon!

And it's with none other than Miffy! We are so excited to show you everything we have planned.

Shop by collection

  • Our Founder

    From dream to reality, Selina has been working hard since 2019 to bring wearably quirky designs to life.

  • Our Philosophy

    We believe that the foundation of integrity is mindfulness. We put it in practice to provide the best possible experience to all parties involved in the product lifecycle.

  • Inclusivity

    We're proudly woman and queer-owned and believe in harmless self expression of any kind. If it's good for you and doesn't hurt anyone, you're welcome here!

  • Sustainability

    We're far from perfect but always improving. We use recycled synthetics, biodegradable natural fibers, and compostable and recyclable packaging.