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our first ever collaboration is here!

And it's with none other than Miffy!

Shop by collection

  • Our Founder

    From dream to reality, Selina has been working hard since 2019 to bring wearably quirky designs to life.

  • Our Philosophy

    We believe that the foundation of integrity is mindfulness. We put it in practice to provide the best possible experience to all parties involved in the product lifecycle.

  • Inclusivity

    We're proudly woman and queer-owned and believe in harmless self expression of any kind. If it's good for you and doesn't hurt anyone, you're welcome here!

  • Sustainability

    We're far from perfect but always improving. We use recycled synthetics, biodegradable natural fibers, and compostable and recyclable packaging.